Simple Truth™
The Simple Truth brand food and drink items do not contain any of the following unacceptable ingredients:
| Acesulfame-K (acesulfame potassium) |
| Acetylated ester of mono- and diglycerides |
| Artificial colors |
| Artificial flavors |
| Aspartame |
| Astaxanthin |
| Antibiotics |
| Autolyzed Yeast Extract |
| Azodicarbonamide |
| Bentonite (acceptable in supplements) |
| Benzoates in food |
| Benzoyl alcohol |
| Benzoyl peroxide |
| BHA (butylated hydroxyanisole) |
| BHT (butylated hydroxytoluene) |
| Bisulfites |
| Bleached flour |
| Bromated flour |
| Brominated vegetable oil (BVO) |
| Calcium bromated |
| Calcium cassharin |
| Calcium disodium EDTA |
| Calcium peroxide |
| Calcium propionate |
| Calcium sorbate |
| Calcium stearoyl-2-lactylate |
| Caprocaprylobehenin |
| Carmine (see cochineal) |
| Certified colors |
| Cochineal (carmine)-colony (bug) |
| Cyclamates |
| Cystine (I-cysteine), as an additive for bread products |
| DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides) |
| Diglycerides- okay in supplements |
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| Dimethylpolysiloxane |
| Dioctyl sodium sulfosuccinate (DSS) |
| Disodium calcium EDTA |
| Disodium dihydrogen EDTA |
| Disodium guanylate (GMP) |
| Disodium sullinate |
| Dl alpha tocopherol (Vitamin E acetate) |
| EDTA-ethylenedia mine-tetra acetic acid-chelating preservative |
| Erythorbic acid |
| Ester gums |
| Ethanol, ethyl alcohol |
| Ethyl vanillin |
| Ethylene oxide |
| Ethyoxyquin |
| FD&C colors |
| Glycerol ester of wood rosin |
| Hexa-, hepta- and octa-esters of sucrose |
| High Fructose Corn Syrup |
| Hydrogenated/partially hydrogenated fats & oils |
| Hydroxpropyl guar gum |
| Irradiated foods |
| Methylene chloride |
| Methyl silicon |
| Modified food starch-(acceptable if not chemically modified) |
| Monoglycerides |
| Monosodium glutamate (MSG) |
| Neotame |
| Nitrates/nitrites |
| Oxystearin |
| Parabens |
| Partially hydrogenated oil |
| Polydextrose |
| Potassium benzoate |
| Potassium bisulfate |
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| Potassium bromate |
| Potassium hydroxide |
| Potassium metabisulfite |
| Potassium nitrate or nitrite |
| Potassium sorbate ( acceptable in supplements only) |
| Propionates (calcium and sodium) |
| Propyl gallate |
| Propylene oxide |
| Propylparaben |
| Saccharin |
| Simplesse |
| Sodium aluminum phosphate |
| Sodium aluminum sulfate |
| Sodium benzoate |
| Sodium bisulfate |
| Sodium diacetate |
| Sodium ferrocycanide |
| Sodium glutamate |
| Sodium Metabisulfite |
| Sodium nitrate/nitrite |
| Sodium propionate |
| Sodium sterol lactylate |
| Sodium steroyl-2-lactylate |
| Sodium sulfite |
| Solvent extracted oils, as standalone single-ingredient oils (except grapeseed oil) |
| Sorbic acid |
| Sucralose |
| Sucroglycerides |
| Sucrose polyester (Olestra, Olean) |
| Sulfites (Sulfur dioxide) |
| Tartrazine |
| TBHQ (tertiary butylhydroquinone) |
| Tetrasodium EDTA |
| Trans fatty acids |
| Vanillin |
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